Him, Her, She, He........

Sometimes it is rather obvious that a print is either male of female simply based on the elemets used to render the overall layout. For example, butterflies & flowers tend to tell a feminine story while sports themes & stripes have a masculine appeal. However, the abstract side of things seems to be a prevalent look for the past couple of seasons and is steadily gaining momentum. Several brands have indoctrinated the policy of runnnig prints that have only one distinction of gender, the colorway.
This brand of merchandising is seen mostly in the European market where basic prints are brought to life by a sophisticated color palette that adds a twist to the typical metropolitan silhouette. Patterns are surfacing in the most precarious ways lately as designers are focused on giving the customer more options to express style and personality.