Monday, February 2, 2009
The New Skull
If you haven't bought at least one item that has a skull placement in the past few seasons then you are truly living in an underground world of anti-hip. I'm starting to notice that even the most chic of fashionistas and dudes alike are being spotted around town sporting an edge that isn't inspired by punk music, iconic rap bling, or "done to death" grunge. What's being heralded as the "Alternative Skull" is an array of tribal-like gargoyles that serve as a transfiguration for the new universal symbol of cool. Retailers realize the the i-generation isn't afraid of anything and want to express this daring confidence in their merchandising by rocking motifs that connote danger and an unquestionable sense of fearlessness.I'm constantly being asked by mass market clients to find "danger" inspired motifs that are mom & school friendly to keep up with this blanketed trend. Aside from the success of the Ed Hardy tattoo phenomenon, no brand is really ready to challenge the moods of the PTA and potentially jeopardize the image of their brand by yeilding to a "moment ose'." This Victor and Rolf T-shirt paired with the geometric tights makes the super cool Shalom (model, IMG) look super hip & fresh.